The Concept:

This PR package combines functional lifestyle items with meaningful narrative elements.

Designed with warm tones, textured materials, and subtle visual cues, each component evokes comfort and familiarity – turning a simple gift into a brand experience.

Key elements include:
• Premium lifestyle packaging with warm-tone palette
• Custom utility items inspired by daily comfort
• Story cards connecting Ariston’s values with user experience
• Unboxing flow designed to create emotional resonance

Our Approach:

Colab handled end-to-end development:

• Concept direction

• Packaging design

• Material selection

• Production & assembly

• Fulfillment & distribution

The concept is fully modular, allowing Ariston to tailor the contents for future campaigns or seasonal releases.

The Result

The PR package successfully elevated Ariston’s brand storytelling and deepened emotional connection with recipients. It demonstrates how thoughtful, experience-driven packaging can help brands strengthen recall, engagement, and long-term loyalty – making every delivery feel personal, meaningful, and memorable.